Case Study: Gamma achieves faster, cost-efficient AI image generation with Baseten

Gamma generates 3M+ images per day with Baseten

Gamma, an AI-powered platform for generating presentations and other content, faced a challenge with the speed and cost of its image generation. As a product-led growth company with millions of users, it needed to produce results incredibly fast but found that closed-source models were too slow and expensive at scale. Gamma wanted to leverage open-source models for higher performance and lower costs, but without having to build an internal machine learning team. This led them to partner with Baseten.

Baseten’s forward-deployed engineers worked with Gamma to test and optimize various open-source models like SDXL and Flux for ultra-low latency and efficiency. This partnership allowed Gamma to offload all AI infrastructure management. As a result, Gamma now generates over 3 million images per day with 30-80% lower latency and 20% improved efficiency. With Baseten's support, Gamma has scaled to over 70 million users and achieved $100+ million in annual recurring revenue without making a single infrastructure or ML hire.

Gamma