Case Study: Morningside Gallery achieves online art sales success with Basestation Ltd

Morningside Gallery opens 24/7 art sales with Basestation Ltd

Morningside Gallery, an established Edinburgh art gallery, came to Basestation Ltd with the challenge of opening a new digital sales channel. Their goal was to create an e-commerce website optimized for search, particularly for terms related to their represented artists, to drive online art purchases.

Basestation Ltd implemented a custom WordPress build integrated with the Artlogic service via a custom API tool, which pulled in real-time artwork data. They developed a tailored WooCommerce checkout with shipping rules and a wish list feature. This solution successfully opened a 24/7 sales channel for the gallery, with online purchasing, especially for small paintings, proving to be a huge success. Basestation continues to provide support and maintenance to refine the site post-launch.

Morningside Gallery