Case Study: Blair Drummond Safari Park achieves mobile-first multi-channel ticket sales with Basestation Ltd

Blair Drummond Safari Park boosts mobile-first ticket sales with Basestation Ltd

Basestation Ltd was approached by Blair Drummond Safari Park to create a new mobile-first website. The key challenge was to develop an online sales solution that could manage ticket sales due to visitor number restrictions and integrate multiple sales channels, all while catering to an audience that was over 90% mobile users.

The solution from Basestation involved a complete UX and UI redesign with a mobile-first approach. They performed a brand refresh, used a content-first and component-based design, and built a custom WordPress site. Crucially, Basestation developed a middleware API integration between the Secutix sales platform and the Goodtill POS system to prevent voucher fraud. The project was successfully delivered, providing a seamless multi-channel sales journey and ongoing support.

Blair Drummond Safari Park