Case Study: THE ICONIC achieves a fast, seamless cloud migration with base2Services

THE ICONIC migrates to AWS in just over 2 months with base2Services

THE ICONIC, Australia's largest online fashion retailer, faced a critical challenge as its server capacity was being pushed to its limits by growing traffic, threatening its performance during major sales events. To avoid technical errors during the upcoming holiday season, they needed to quickly migrate to a scalable cloud platform, Amazon Web Services (AWS), and partnered with base2Services to minimize both the time and costs of this transition.

base2Services oversaw the complete migration to AWS in just over two months, providing insights and agile testing modules that ensured a smooth process. The results were significant: THE ICONIC achieved a 240% performance improvement on cost ratio, reduced network traffic by 70%, and experienced zero performance issues during Australia's biggest online shopping day, Click Frenzy. base2Services' solution eliminated stressful maintenance procedures and freed up the customer's in-house team to focus on other critical tasks.

THE ICONIC