Case Study: Cotton On achieves faster ecommerce scaling and lower AWS costs with base2Services

Cotton On cuts Amazon costs by 30% with base2Services

Cotton On, a major Australian retail group, needed to ensure its multiple ecommerce websites remained functional during high-traffic events while also reducing the distraction of maintaining its Amazon hosting infrastructure from its in-house team. The company engaged base2Services for a managed service to optimize its cloud operations and drive efficiencies.

base2Services implemented a proactive monitoring and autoscaling system that integrated with Cotton On's Amazon infrastructure. This solution drastically reduced hosting costs by around 30% per month and achieved cost neutrality within just three months. It also freed Cotton On's staff from after-hours maintenance, increasing retention and allowing the team to focus on deploying new services faster.

Cotton On