Case Study: ZoomInfo accelerates SMB onboarding with EverAfter by Base

ZoomInfo cuts SMB onboarding kickoff time from 5-7 days to 1-3 days with Base

ZoomInfo, a global leader in go-to-market intelligence, faced a challenge with its small and medium-sized business (SMB) customers. Their proven 90-day onboarding framework was too slow for SMBs who needed to move faster, unintentionally delaying their time to value and consuming excessive manual effort from the onboarding team. To modernize delivery, they partnered with vendor Base and implemented its EverAfter product to create a digital, self-service experience.

The solution implemented by Base was the EverAfter-powered ZoomInfo Digital Journey Portal. This no-code, customer-facing portal mirrored their internal onboarding framework, synced with Salesforce, and allowed SMB customers to self-serve on personalized paths. The results were significant, with contract-to-kickoff time dropping from 5-7 days to just 1-3 days, enabling customers to complete key modules in days instead of weeks and freeing up managers to focus on strategic accounts.

ZoomInfo