Case Study: TSIA achieves scalable, personalized AI-powered event management with Base

TSIA builds 500 partner journeys in minutes with Base

TSIA, a company that runs a Solution Partner Ecosystem for technology providers, faced a challenge in managing dozens of concurrent, highly customized partner projects for events and webinars. Their Director of Partner Success was overwhelmed by manual communications, email tracking, and missed deadlines, all handled through a single inbox without a scalable operational model. They turned to Base and implemented its EverAfter platform to digitally transform this process.

Base's solution used EverAfter to automatically generate personalized partner workspaces directly from Salesforce contract data, creating one of roughly 500 possible journeys for each partner within minutes of signing. An AI agent replaced all manual reminders by sending personalized weekly nudges, and an AI Expert provided instant answers to partner questions. The results included onboarding that was generated in minutes instead of days, the complete elimination of manual reminder emails, and a significant reduction in missed deadlines and logistical questions, allowing TSIA to focus on strategic relationships.

TSIA