Case Study: Phenom turns 8,000 customers into an advocacy engine with Base AI

Phenom turns 8,000 customers into an advocacy engine with Base, boosting active advocates 63%

Phenom, a provider of AI-powered HR solutions, faced the challenge of scaling its customer advocacy program to meet growing demand. Their manual process, reliant on outdated Salesforce data and email, was inefficient, created bottlenecks, and risked burning out their best advocates. They partnered with Base AI to build a modern, scalable customer marketing platform that could personalize engagement for their entire diverse user base.

Using Base AI, Phenom launched the "Phenom Phans" advocacy hub, a fully branded portal personalized by seniority and interests. The solution integrated directly with Salesforce, allowing sellers to request references in under a minute. The results were significant: over 8,000 customers joined in 18 months, year-over-year active advocates increased by 63%, and the program surfaced 32 net new references, nearly a 25% increase. Base AI provided the analytics to tie advocacy directly to revenue, proving the program's measurable impact.

Phenom