Case Study: NICE scales advocacy and influences $200M in revenue with Base

NICE - Customer Case Study

NICE, a global leader in customer experience solutions, faced challenges in scaling its customer advocacy efforts and managing references across its global operations. They partnered with the vendor Base, seeking a scalable and flexible platform to transform their advocacy program into a strategic business function.

Base provided a unified platform that integrated deeply with Salesforce and supported various advocacy functions, including reference management, video testimonials, and community engagement. This solution enabled NICE to expand its program to over 30 countries. The results were significant, with the generation of more than 2,400 pieces of user-generated content and over $200 million in revenue influenced, making advocacy a core driver of business growth.

NICE

Kara Bankhead

Director of Customer Advocacy