Case Study: Mural boosts customer marketing impact with Base.ai

Mural - Customer Case Study

Mural, a SaaS company providing a virtual collaboration tool, needed a centralized way to manage its customer marketing efforts. Customer Marketing Manager Kassie Gold faced the challenge of tracking engagement and demonstrating the ROI of advocacy and reference programs to leadership, as she lacked robust tracking mechanisms integrated with their existing Salesforce system.

The company implemented Base's platform to automate and track customer engagement across various touchpoints. With the solution integrated in just six weeks, Mural gained unprecedented visibility into its customer base, allowing them to quantify the impact of their marketing programs on pipeline influence and revenue, thereby proving the value of their initiatives to the leadership team.

Mural

Kassie Gold

Customer Marketing Manager