Base
13 Case Studies
A Base Case Study
Frontify, a cloud-based brand-building platform, faced a challenge in scaling its post-sale customer experience. As its customer base grew, its manual and fragmented processes for onboarding, ongoing engagement, and QBRs were difficult to personalize. The company needed a solution that could automate these experiences while keeping everything fully on-brand without requiring extensive design resources.
The vendor Base provided its solution, EverAfter by Base AI, to build a single AI-powered customer hub. This centralized platform delivered guided onboarding, a searchable learning library, and on-demand QBRs. The results included a dramatic drop in support tickets and a +90% engagement rate with the hub, freeing up Customer Success Managers for more strategic conversations.