Case Study: Deel achieves 800 advocates and 100 monthly reference meetings in 9 months with Base

Deel grows from 0 to 800 advocates in 9 months with Base

Deel, a leading global HR platform, faced the challenge of building a formal customer advocacy program from the ground up. They needed a scalable solution to recruit advocates and manage reference requests for their sales team. To address this, they partnered with the vendor Base to implement its advocacy and reference platform.

Using Base, Deel built a structured program with gamified rewards and internal competitions for its customer success managers. This solution enabled them to rapidly grow their advocate base and reference meetings. The results were significant; within nine months, Deel recruited approximately 800 advocates and increased their monthly reference meetings to nearly 100, transforming their program into a high-performing revenue engine with Base.

Deel