Base
4 Case Studies
A Base Case Study
CosmoLex, a provider of cloud-based legal practice management software, sought a holistic system to manage and scale its customer advocacy program. The company needed to increase customer loyalty and drive revenue but found that other vendors only offered point solutions for specific needs like referrals. They wanted a centralized platform to handle all their advocacy and engagement efforts without managing multiple separate tools.
The solution was implemented with Base, a platform that automated the capture of referrals, references, quotes, and reviews. This required minimal administrative effort, allowing CosmoLex to efficiently target specific customer cohorts and streamline outreach. As a result, Base helped CosmoLex dramatically increase the number of quality referrals, achieving a win rate of over 40% and more than doubling the number of customers closed in a year.
Josh Goldberg
Marketing Director