Case Study: Alteryx achieves 500% larger deal sizes with Base

Alteryx - Customer Case Study

Alteryx, a data analytics software company, faced challenges with stagnant customer stories in their onboarding process and a manual, inefficient system for managing their global customer advocacy program. Their reliance on spreadsheets and emails hindered their ability to scale their efforts and effectively engage their network of advocates. They turned to the vendor Base to implement its customer marketing platform to address these issues.

By leveraging Base, Alteryx automated its reference management and created a centralized hub for its advocacy activities. The solution enabled them to run engaging nurture campaigns and gain valuable data-driven insights. This resulted in a streamlined process, a revitalized onboarding experience, and a 25% completion rate on advocate asks. Most significantly, Base helped Alteryx discover that deals involving a customer advocate on a reference call were 500% larger than their average deal size.

Alteryx

Luis Gonzalez

Manager of Global Customer Advocacy