Case Study: University of Glasgow boosts researcher engagement with Base Element

University of Glasgow boosts pages per session 30% with Base Element

The University of Glasgow's Philiastides Lab, a neuroscience research group, faced the challenge of creating a new website that needed to be both compelling for non-scientific funding audiences and professional to attract top-tier researchers and PhD students. They enlisted the vendor Base Element to develop a bespoke website to serve these dual purposes and support their recruitment goals.

Base Element implemented a comprehensive solution that included extensive business analysis, bespoke UX/UI design, and custom content creation to balance the tone for different audiences. They developed the website with a custom-built CMS for easy internal updates. The results were significant, including a 30% increase in pages visited per session, a 100% increase in average session duration, and a 30% rise in researcher applications, establishing the site as a key vehicle for the Lab's work.

University of Glasgow