Case Study: Eminentia Trading achieves 80% sales growth with Base Element’s digital strategy for Kobold

Eminentia Trading grows Kobold sales 80% with Base Element

The customer, Eminentia Trading, a leading distributor of household appliances in Cyprus, faced a challenge with its Kobold vacuum cleaner line. Despite the product's high quality, it had low brand awareness and was seen as just another vacuum, making it difficult to justify its price and leading to declining sales. Eminentia turned to vendor Base Element to design a digital strategy to create demand and increase sales.

Base Element implemented an "Always On" digital strategy for Kobold, identifying key pain points and targeting specific audiences with content that highlighted the product's unique benefits and special offers. This included remarketing campaigns to reinforce the message. The solution was highly successful; within six months, the campaign reached 50% of the target audience. This effort resulted in an 80% increase in sales volume and sales in June 2020 that were ten times higher than the same month the previous year.

Eminentia Trading