Case Study: Barnardos drives long-term support for children with Bartle Bogle Hegarty

Barnardos aims to double monthly donations over five years with Bartle Bogle Hegarty

The customer Barnardos, a children's charity, faced the challenge of compassion fatigue in a crowded market. Despite Ireland being a charitable nation, donations were declining. Their goal, with the help of vendor Bartle Bogle Hegarty, was to break through the noise and shift public sentiment from passive empathy to active support to secure long-term donations for vulnerable children.

Bartle Bogle Hegarty developed a campaign using a technique termed "compassionate shock." The solution centered on the enduring line "childhood lasts a lifetime," which was brought to life using a pioneering AI technique to depict a child ageing authentically. This approach visually communicated the long-term impact of support without compromising the privacy of real children. The specific results of this campaign are not in the public domain.

Barnardos