Case Study: Lush Japan achieves 40% productivity increase and simplified multi-language labeling with BarTender

Lush Japan harnesses BarTender® for more efficient labeling with reduced complexity

Lush Japan, the Kanagawa‑based arm of the cosmetics company Lush, faced inefficient, non‑integrated labeling: more than 130 label formats in multiple languages, 12 printers from two manufacturers, and manual ERP item‑master syncing created complex procedures and heavy IT support burdens. To simplify operations, Lush introduced BarTender (with Drivers by Seagull) across its production lines.

BarTender, implemented with partner SANKYO Intec, unified printer drivers, automated the link to the item master (removing CSV workarounds), and consolidated label formats and editing into a single, intuitive interface. The change has delivered measurable impact: Lush reports a 40% productivity increase, about 40% of labels are already printed through BarTender during transition, reduced IT workload and redundant formatting, and a clear foundation for full labeling automation.

Lush

Aya Ikeda

Responsible for the Operations Management