Case Study: Atlanta Office Liquidators improves product discovery and website navigation with Barta Media Group

Atlanta Office Liquidators boosts sustainability by diverting 99% of decommissioned furniture with Barta Media Group

Atlanta Office Liquidators, Inc. (AOLI), a top office furniture retailer, needed a website redesign to modernize its design and enhance its marketing efforts. The existing site had confusing navigation and poor product filtering, which made it difficult for customers to find items. Barta Media Group was hired to address these challenges.

Barta Media Group implemented a solution featuring a new navigation system with four dropdown menus and a smart search bar. They also revamped the shop filters, allowing users to sort by condition, category, and brand simultaneously. The redesign included a new homepage with a video background and a dedicated section for the company's Sustainability Asset Program. As a result, Barta Media Group provided AOLI with a modern, user-friendly website that makes it significantly easier for customers to find products.

Atlanta Office Liquidators, Inc (AOLI)