Case Study: Brampton Züm drives economic development growth with Barrett and Welsh

Brampton Züm boosts jobs 29% with BarrettandWelsh

The City of Brampton's Economic Development Office commissioned the vendor BarrettandWelsh to develop a new advertising campaign. The challenge was to attract new business and investment to the city.

BarrettandWelsh developed a campaign that focused on celebrating Brampton's people to tell the city's story. The solution was highly successful, resulting in numerous awards, a 52% increase in new employment from 2013 to 2014, and the attraction of 197 new businesses. By 2015, Brampton was ranked #1 for foreign direct investment among mid-sized North American cities.

Brampton Züm