Case Study: Zatarain's modernizes its digital presence with Barrel

Zatarain's modernizes digital commerce with Barrel using a single Shopify ecosystem

Zatarain's, a renowned American food and spice company, needed to modernize its digital presence to celebrate its New Orleans heritage while supporting modern ecommerce and product discovery. Barrel partnered with them to evolve their website, built a single Shopify ecosystem to unify them with parent company McCormick's family of brands, and implemented a design system tested via Helio.

Barrel transformed the digital experience by creating a site that highlights recipes and products with robust, educational content pages. The solution drove conversions and strengthened brand storytelling by combining inspiration with clear paths to purchase, seamlessly connecting retail and ecommerce channels for Zatarain's.

Zatarain's