Case Study: Willow boosts AOV and streamlines the customer journey with Barrel

Willow boosts AOV 6% with Barrel

Willow, an innovator in the breast pump industry, needed to elevate its ecommerce performance to clearly communicate its product's innovation and support both new and returning customers. The company partnered with the agency Barrel for a comprehensive Shopify migration, website audit, and full redesign to address these challenges.

Barrel reimagined Willow's website by streamlining its architecture, integrating branded graphics and user-generated content, and implementing personalized upsells. This new flexible digital presence improved navigation and conversion pathways. As a result, Barrel helped Willow achieve a 6% increase in average order value.

Willow