Case Study: Vermont Smoke & Cure builds a conversion-focused ecommerce experience with Barrel

Vermont Smoke & Cure builds a transparent DTC flagship with Barrel

Vermont Smoke & Cure, a maker of high-quality meat sticks, sought to support its direct-to-consumer (DTC) growth and needed a modern digital platform that could honor its brand story while driving customer engagement and sales. The company partnered with the agency Barrel for a comprehensive ecommerce solution, which included a website redesign, email programs, and digital advertising management.

Barrel redesigned Vermont Smoke & Cure's website to create an immersive, conversion-focused experience that highlighted product details and brand storytelling. The solution included custom photography, a product traceability tracker, a store locator, and a content strategy. As a result, Barrel helped Vermont Smoke & Cure build a foundational digital experience that fuels DTC sales while staying true to the brand’s roots and setting the stage for long-term growth.

Vermont Smoke & Cure