Case Study: Tiege Hanley simplifies men’s skincare subscriptions with Barrel

Tiege Hanley improves subscription growth with Barrel's streamlined Shopify Plus experience

Tiege Hanley, a fast-growing men's skincare company, needed a digital experience that could simplify skincare education and support conversion and retention as it scaled its subscription-first brand. The challenge was to re-imagine their Shopify Plus site to clearly explain their skincare systems and make it easy for customers to subscribe and manage their routines.

Barrel partnered with Tiege Hanley to create a new education-driven site. The solution included redesigned product pages, a robust cart encouraging subscriptions, marketing landing pages for acquisition, and a custom subscription dashboard for retention. The new site successfully translated the brand's mission into a streamlined digital journey, strengthening conversion and supporting long-term subscriber retention.

Tiege Hanley