Case Study: The Outset achieves stronger subscriber growth and repeat purchasing with Barrel

The Outset boosts active subscribers 11% with Barrel

The Outset, a celebrity-founded skincare brand, needed to launch its direct-to-consumer business with a digital experience that could introduce its routine-based philosophy and support early growth on Shopify Plus. They partnered with the commerce agency Barrel to build a site that would educate customers, guide them through product routines, and support subscriptions and bundling.

Barrel designed a scalable Shopify Plus framework for The Outset that included a pre-launch splash page, educational product pages, and integrated subscription options via Recharge. This solution successfully reinforced the brand's mission and drove customer loyalty. The results included an 11% month-over-month increase in active subscribers and a 41% returning customer rate.

The Outset