Case Study: Sweet Loren's achieves scalable ecommerce growth with Barrel

Sweet Loren's boosts conversion 36% with Barrel

Sweet Loren's, a baked goods company, needed a digital experience to support both ongoing ecommerce and high-visibility collaborations. They required a site that balanced storytelling and conversion, built for rapid growth and easier management. They partnered with the agency Barrel for a migration to Shopify 2.0.

Barrel migrated Sweet Loren's from WooCommerce to Shopify 2.0, implementing a scalable framework with flexible templates. The solution included a content hub, video commerce, a store locator, and personalized email flows to blend brand storytelling with commerce. This work supported major collaborations like Barbie™ and limited-edition launches. The results included a 36% conversion rate increase, a 15% rise in AOV, and a 26% increase in returning customers, giving Sweet Loren's a foundation for sustained growth.

Sweet Loren's