Case Study: Sprinter launches a premium vodka soda brand in 6 weeks with Barrel

Sprinter launches a premium ready-to-drink vodka soda in 6 weeks with Barrel

Sprinter, a new premium ready-to-drink vodka soda brand founded by Kylie Jenner, needed to quickly launch a digital experience that balanced bold brand storytelling with guiding its Gen Z audience to retail partners for purchase. The brand partnered with the vendor Barrel to design and launch its ecommerce site on Shopify within a tight six-week timeframe.

Barrel designed a Shopify site for Sprinter that featured a dedicated store locator to help customers find products in nearby stores, product pages that highlighted premium ingredients, and the integration of user-generated content to leverage the founder's social influence. The solution successfully launched the brand to market with a strong foundation that resonates with its target audience, driving retail discovery while building early brand affinity and community.

Sprinter