Case Study: Secret Nature builds a more educational ecommerce experience with Barrel

Secret Nature builds an education-forward Shopify experience with Barrel

The customer Secret Nature, a premium CBD brand, needed a digital experience that matched the quality of its products and better educated its customers about its indoor growing process and holistic philosophy. They partnered with the vendor Barrel to reimagine their Shopify experience and email program.

Barrel redesigned Secret Nature's website to be premium and education-forward, adding storytelling elements and educational touchpoints throughout the customer journey. They also developed new email lifecycle flows. As a result, Secret Nature now has a digital presence that builds trust, helps customers shop with confidence, and positions the brand for long-term growth.

Secret Nature