Case Study: Real Good Foods builds a stronger digital flagship with Barrel

Real Good Foods accelerates launch ahead of key marketing initiatives with Barrel

Real Good Foods, a better-for-you frozen food brand, needed an ecommerce experience that better reflected its bold mission and made it easier for customers to discover products and purchase them through both retail and direct-to-consumer channels. They partnered with the agency Barrel to modernize their Shopify website to support this omnichannel growth and strengthen their brand perception.

Barrel redesigned the Shopify site to serve as a central brand hub, weaving in visual storytelling and educational content. The solution included embedding "Where to Buy" and Instacart integrations for frictionless retail purchasing and organizing blog content around recipes to inspire customers. The new digital flagship gave Real Good Foods a stronger online presence that mirrors its identity, supporting omnichannel growth and strengthening conversion and engagement across channels.

Real Good Foods