Case Study: Pavise boosts conversion and returning customers with Barrel’s Shopify Plus ecommerce experience

Pavise boosts conversion 60% with Barrel

Barrel was engaged by Pavise, a skincare brand founded by B.A.I. Biosciences, to address the challenge of launching its first ecommerce website. The brand needed a digital platform that could effectively translate complex biotechnology and skin science into clear, compelling storytelling for consumers, all while supporting commerce functions like subscriptions on Shopify Plus.

The solution from Barrel involved building a Shopify Plus site that integrated educational storytelling through a dedicated science hub and an editorial blog. They also implemented key features like a dark/light mode for accessibility, a comprehensive subscription program, and a loyalty program. The new platform successfully positioned Pavise as a science-led innovator, resulting in a 60% year-over-year lift in conversion and a 56% increase in the returning customer rate.

Pavise