Case Study: OneSkin achieves higher retention and faster site performance with Barrel’s Shopify 2.0 migration

OneSkin increases returning customers by 3% with Barrel

The customer, OneSkin, is a science-driven skincare brand that needed to migrate its ecommerce site from Nyla to a platform that better reflected its premium quality and clarified its unique positioning. They partnered with the vendor Barrel to achieve a refreshed digital experience that would elevate credibility and improve the customer journey from education to purchase.

Barrel migrated OneSkin to Shopify 2.0, consolidating the site with Shopify's native features to give the client team full autonomy. The solution included redesigning product pages to present complex science simply, building credibility with clinical studies, and promoting subscriptions. As a result, Barrel helped OneSkin achieve a 3% increase in returning customers and a 30% increase in sessions over time.

OneSkin