Case Study: Once Upon a Farm boosts DTC sales with Barrel’s Shopify Plus redesign

Once Upon a Farm boosts DTC sales 80% with Barrel

Once Upon a Farm, a maker of organic children's meals, needed a digital experience to better support product discovery and subscriptions as it expanded its product line and retail footprint. The company partnered with the commerce agency Barrel to reimagine its Shopify Plus website to build customer loyalty and encourage bundled purchases.

Barrel implemented a solution featuring a new Build-A-Box subscription flow powered by Awtomic, a product recommendation quiz, and strategic cross-sells. This created a personalized shopping experience that simplified browsing and strengthened retention. As a result, Barrel helped Once Upon a Farm achieve an 80% increase in direct-to-consumer sales and a 100% increase in conversion rate.

Once Upon a Farm