Case Study: Milton's achieves stronger omnichannel retail connectivity with Barrel's Shopify migration

Milton's modernizes Shopify experience with Barrel to connect customers to retail locations and recipes

Barrel partnered with Milton's, a maker of better-for-you foods, to address the challenge of migrating their website from Wix to Shopify. This move was necessary to support the brand's refresh and omnichannel growth, requiring a new digital experience that could improve product education and strengthen connections to retail partners.

The solution implemented by Barrel included a redesigned Shopify site that emphasized brand storytelling and integrated an omnichannel store locator for finding products. They also migrated existing recipes and built a suite of email templates. Barrel helped translate the brand refresh into a modern digital destination that drives product discovery and makes it easier for customers to find Milton's products online and in stores.

Milton's