Case Study: Khloud builds a scalable omnichannel snack brand with Barrel

Khloud boosts average order value 137% with Barrel

Khloud, a new snack brand founded by Khloé Kardashian, needed to launch a direct-to-consumer digital experience that could balance brand storytelling with conversion to support its entry into a competitive market. The challenge was to build a scalable Shopify foundation that would introduce the brand, build credibility, and set the stage for future omnichannel expansion.

The vendor Barrel created a Shopify Plus website for Khloud, incorporating a teaser site to build pre-launch hype and a full DTC site driving sales and subscriptions. The solution included a subscription program, a retail store locator, and targeted email flows to drive retention. As a result, Barrel helped Khloud achieve a 137% increase in average order value and a 7.14% increase in products per order, establishing a strong foundation for long-term growth.

Khloud