Case Study: Halo achieves stronger cross-brand ecommerce growth with Barrel

Halo boosts organic revenue 10% with Barrel

The customer, Halo, a premium baby brand, faced the challenge of unifying its portfolio after acquiring aden + anais and needed to migrate these separate brands from Magento to a single, cohesive ecommerce platform. They partnered with the vendor Barrel to design a unified Shopify Plus experience that could support multiple brands while maintaining their distinct identities and simplifying the shopping experience for busy parents.

Barrel designed and implemented a dual-branded Shopify Plus store for Halo, creating a seamless platform that enabled cross-brand discovery through streamlined navigation and optimized product pages. The solution included flexible storytelling templates and robust content hubs to boost SEO and brand authority. This resulted in a 10% increase in organic revenue, a 34-point increase in total ranking keywords, a 30% rise in blog traffic, and an 8% increase in non-brand traffic share.

Halo