Case Study: Goodwipes boosts conversion and sales with Barrel

Goodwipes boosts conversion rate 34% and total sales 57% with Barrel

Goodwipes, a personal care brand known for its flushable wipes, partnered with Barrel to redesign its Shopify store. Their challenge was to create a digital experience that matched their bold, refreshed brand identity, educated shoppers on product flushability, and supported omnichannel purchase paths.

Barrel implemented a brand-first Shopify redesign with an elevated design system, playful copy, and a modular layout. The solution focused on building trust through educational content and featured improved product pages with scent-driven visuals. This resulted in a significant measurable impact, including a 34% increase in conversion rate and a 57% increase in total sales.

Goodwipes