Case Study: Embark unifies its ecommerce experience with Barrel

Embark unifies its Shopify presence on one platform with Barrel

Embark, a dog genomics and biotechnology company, partnered with the agency Barrel to address the challenge of unifying its fragmented digital presence. The company, which provides DNA testing services, aimed to evolve its brand into a lifelong dog care partner. Their challenge involved migrating from separate WordPress and Shopify 1.0 sites to a single, modern platform to simplify management and create a scalable foundation for future growth ahead of the holiday season.

Barrel redesigned and migrated Embark's entire digital experience onto a unified Shopify 2.0 platform. The solution included a custom middleware to sync data from Embark's database, a redesigned user experience focused on product education, and flexible content templates. As a result, Barrel successfully preserved Embark's SEO authority, provided the client with greater control over content, and established a more scalable technology foundation for continued growth.