Case Study: Dr. Jart+ boosts mobile conversions with Barrel

Dr. Jart+ boosts mobile conversions 58% with Barrel

Dr. Jart+, a globally recognized skincare brand acquired by Estée Lauder, needed to launch its first US ecommerce website to introduce its science-driven philosophy and support direct-to-consumer growth. The challenge was to create a digital platform that could translate complex dermatological concepts into clear product education and discovery. They partnered with the vendor Barrel to build this experience on Shopify Plus.

Barrel designed and built a Shopify Plus site for Dr. Jart+ that included educational modules and a product finder quiz to tailor recommendations to customer skin types. The solution blended skincare science with product discovery to create a high-converting experience. As a result of Barrel's work, the brand saw a 58% increase in mobile conversions.

Dr. Jart+