Case Study: Della Home modernizes its digital shopping experience with Barrel

Della Home modernizes its digital experience with Barrel

Barrel partnered with Della Home, a design-forward HVAC and appliance brand, to modernize its digital experience. Della's existing Shopify site was overly technical and difficult for customers to navigate, hindering discovery and confidence in purchases. The brand sought a more lifestyle-driven and approachable online presence.

Barrel redesigned Della's Shopify experience, creating a cohesive design system and an education-driven path to purchase. The solution included restructuring site architecture, enhancing product filters and cards, and transforming product pages into educational hubs with comparison tools. Barrel also art-directed a lifestyle photoshoot to elevate the brand. The result positioned Della as a more modern and accessible brand, helping customers understand products and make decisions more easily while supporting seasonal demand and growth.

Della Home