Case Study: Cabot Creamery boosts organic traffic and email performance with Barrel

Cabot Creamery boosts organic traffic 15% with Barrel

Cabot Creamery, a farmer-owned dairy producer, partnered with the ecommerce agency Barrel on a retainer to optimize their website. Their challenge was to create a digital experience that balanced brand storytelling with measurable growth, needing to better connect their SEO and retention efforts to drive visibility, engagement, and conversions.

Barrel implemented a holistic solution that included redesigning the site architecture, optimizing the cart and checkout, and launching interactive features like a Digital Charcuterie Board quiz. This integrated approach from Barrel yielded significant results, including a 15% increase in organic traffic, a doubled number of ranking keywords, and improved engagement with a 9% increase in SMS click rates and a 6% increase in email click rates.

Cabot Creamery