Case Study: Bobo's boosts subscription growth and AOV with Barrel

Bobo's boosts AOV 1.5% and cuts churn 16.3% with Barrel

Bobo's, a brand making nutritious oat snacks, needed to modernize its Shopify Plus website to better support subscription growth, product discovery, and brand storytelling. They partnered with the digital agency Barrel to redesign the site to increase conversion and customer retention.

Barrel reimagined the Bobo's site, implementing multiple subscription pathways and optimizing the cart with upsells and bundling to increase average order value. They integrated product education and user-generated content to build trust. The solution led to a measurable 1.5% increase in AOV and a 16.3% decrease in churn rate, strengthening the subscription program and customer loyalty.

Bobo's