Case Study: 818 Tequila Builds a Scalable Digital Foundation with Barrel

818 Tequila sells out merch collection in under 5 days with Barrel

818 Tequila, an award-winning tequila brand founded by Kendall Jenner, needed a digital experience that could support its rapid omnichannel growth and guide consumers to retail partners. The brand partnered with the ecommerce agency Barrel to build a scalable digital foundation that balanced brand storytelling with conversion tools.

Barrel conducted a comprehensive website audit and implemented strategic enhancements, including improved navigation and more efficient conversion paths. They also developed a dedicated, scalable merchandise site for product launches. This solution delivered immediate results, with one limited-edition collection selling out in fewer than five days, successfully translating the brand's cultural momentum into a scalable digital ecosystem.

818 Tequila