Case Study: Space Coast Office of Tourism drives record bookings and economic impact with &Barr’s Countdown campaign

Space Coast Office of Tourism drives $7.1M economic impact with &Barr

The Space Coast Office of Tourism, facing record-breaking visitation, sought to evolve its creative to highlight more of the region's diverse attractions beyond its famous rocket launches. The vendor &Barr developed a new campaign to expand the existing messaging and showcase the breadth of experiences across the destination's municipalities.

&Barr created the "3-2-FUN!" countdown campaign, which used storytelling to connect numbers to unique Space Coast moments and featured authentic NASA audio for emotional resonance. The integrated campaign generated over 85 million impressions, 700,000+ website clicks, and 10,000+ hotel bookings, resulting in a $7.1 million economic impact for the region.

Space Coast Office of Tourism