Case Study: Rosen Hotels & Resorts stands out in a crowded market with &Barr’s Rosen Runway campaign

Rosen Hotels & Resorts boosts click-through rate 177% with &Barr

The customer, Rosen Hotels & Resorts, faced the challenge of differentiating its three meeting hotels in a marketplace saturated with similar advertising. To celebrate its 50th anniversary, it needed to break through this "sea of sameness" to solicit proposals from meeting planners. The vendor, &Barr, developed the innovative "Rosen Runway" campaign to address this.

&Barr's solution involved a high-fashion photo shoot at the properties to create striking visuals used across print, digital, and social media. This was extended into a multi-city sales tour with custom invitation boxes and events held in art galleries. The campaign resulted in a 177% year-over-year increase in click-through rate, a 50% reduction in cost-per-click, and outperformed platform benchmarks by up to 400%.

Rosen Hotels & Resorts