Case Study: Ardent Management achieves brand-led growth with Barques

Ardent Management increases website engagement 66% with Barques

Ardent Management, a major infrastructure project management company, faced the challenge of having an outdated brand identity that no longer reflected its evolving ambitions after nearly two decades without change. They partnered with the vendor Barques for a comprehensive rebranding service to develop a modern brand and digital presence.

Barques developed a distinctive new brand for Ardent Management through discovery workshops and employee surveys. The solution included a new brand identity with bespoke typography, a refined color palette, and a symbolic graphic, followed by a redesigned website with simplified navigation. This resulted in a 73% increase in revenue over two financial years, a 57% increase in employees, a 66% rise in website engagement, and the opening of two new offices.

Ardent Management