Case Study: The Mill achieves a bold, rustic brand identity with The Barn Creative

The Mill wins an American Graphic Design Award in 2016 with The Barn

The Mill, a new coworking space in Delaware, faced the challenge of establishing a distinct brand identity that would connect to its local history and stand out from competitors. They engaged The Barn Creative to develop a comprehensive branding package that would set a unique tone for the space.

The Barn Creative developed a rustic and gritty brand identity, including a full logo package and a color scheme centered on "Corten Steel" to evoke a masculine, industrial feel. This dense branding was applied extensively, from traditional collateral to stamped concrete countertops and inlaid conference room tables. The solution was highly successful; the work received an American Graphic Design Award in 2016, and The Mill's Director of Operations praised The Barn for helping them establish impactful visuals and make a mark in the community.

The Mill