Case Study: Jacksonville Jaguars boost fan engagement with The Barn Creative

Jacksonville Jaguars electrify 50,000 square feet of scoreboards with The Barn

The Barn Creative was engaged by the Jacksonville Jaguars, who were seeking to increase fan engagement during games at their stadium, which features large scoreboards and pools.

The Barn Creative developed in-stadium activation campaigns, including the "Cool The Kicker" initiative, where their designs took over all scoreboards to distract opposing kickers, with a sponsor donating to charity for each successful attempt. They also executed a complementary "Turn Up The Heat" campaign. The vendor's work resulted in high visibility on national broadcasts and successfully changed fan interaction during games.

Jacksonville Jaguars