Case Study: Disney Elevates Marathon and Merchandise Branding with The Barn

Disney launches 2015 Walt Disney World Marathon branding with The Barn

The customer, Disney, commissioned the vendor, The Barn, to create branding for the 2015 Walt Disney World Marathon and to develop an inaugural merchandise line for a new store targeting a specific demographic. The challenge was to design a line focused on park rides and entertainment without being too obvious.

The Barn over-produced for its first project, creating numerous iterations for logos, merchandise, and medals. This led to Disney creating a whole running line for Minnie Mouse based on one of their ideas. The collaboration provided The Barn with significant experience in brand management and creative processes. Working with Disney opened many doors for The Barn and led to their work winning a 2015 American Graphic Design Award.

Disney