Case Study: Conrad Schools of Science builds a bold new athletics brand with The Barn

Conrad Schools of Science builds a 65-page athletics brand guide with The Barn

Conrad Schools of Science, a high school, faced the challenge of retiring its longtime team name and executing a complete athletic rebrand. They engaged the vendor, The Barn, to handle this sensitive redesign project, which required creating a new identity that would unite and excite the student body.

The Barn treated the project with the seriousness of a major collegiate program, developing a comprehensive brand identity system that included primary and secondary logos, custom typography, and uniform designs. The results were immensely successful, with the new "Redwolves" merchandise becoming a major revenue driver and a point of pride. The Barn's work, which included a detailed 65-page style guide, led to high community adoption, with apparel and stickers becoming ubiquitous around town.

Conrad Schools of Science