Case Study: Columbus Cottonmouths more than double merchandise sales with The Barn's full brand rebrand

Columbus Cottonmouths more than double merchandise sales with The Barn

The Barn Creative was commissioned by the Columbus Cottonmouths, a minor league hockey team, to execute a complete head-to-toe rebrand. The challenge was to revitalize the team's identity with a logo and branding that would resonate with their diverse fan base and create consistency across the entire organization.

The Barn's solution involved designing a new snarling snake head logo, custom uniforms with subtle snake skin details, and a comprehensive suite of tertiary logos and localized merchandise. This full rebrand, extended across all aspects of the team's identity, resulted in the Columbus Cottonmouths merchandise sales more than doubling in the year following the launch. The work was also recognized with a Top 50 New Logos of the Year award from the Creamer Awards.

Columbus Cottonmouths